polling

In these weeks following the 2020 election, the number one question I get asked about my work as a pollster is why the election results in many states seemed so different from the expectations from pre-election polling. When I answer, I always offer up four important facts to consider:

When I joined The Colorado Health Foundation in November 2018, I started with three items on my “to do” list: Figure out how to use public opinion research to better understand Coloradans. Do that research in ways that are unbiased and methodologically rigorous. Share what we learn openly and often to advance health equity. It was a daunting list.